Keystone experts are thought leaders in their fields and are prolific writers on their findings. The experts create leading analytical frameworks for evaluating ecosystem strategy, innovation processes, IP evaluation, antitrust analysis and more. The research of our experts provides Keystone Strategy with unique access to large, cross-sectional studies of industry players from which we develop the best practices of corporate strategy, alliances, sales, marketing, and product development. Please contact us to learn more about our experts’ research.

Below are select recent articles.

Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation

by Alan MacCormack, John Alan David and Marco Iansiti
Journal of Product Innovation Management

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

by Gary P. Pisano, Teece, David J.
California Management Review, Fall 2007

Organization Design and Effectiveness over the Innovation Life Cycle

by Westerman, George, F. Warren McFarlan, and Marco Iansiti
Organization Science, March-April 2006

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

by Alan MacCormack, John Rusnak and Carliss Y Baldwin
Management Science, October 2005
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Strategy As Ecology

by Marco Iansiti and Roy Levien
Harvard Business Review, March 1, 2004

The Incumbent's Advantage

by Marco Iansiti, F. Warren. McFarlan and George Westerman
Sloan Management Review, 2003