More Information
- Professor Iansiti releases One Strategy which analyzes how a management team tweaked and optimized the fine line between strategy and execution

- Professor Pisano wins the 2010 McKinsey Award for "Restoring American Competitiveness"
Publications
Keystone experts are thought leaders in their fields and are prolific writers on their findings. The experts create leading analytical frameworks for evaluating ecosystem strategy, innovation processes, IP evaluation, antitrust analysis and more. The research of our experts provides Keystone with unique access to large, cross-sectional studies of industry players. Please contact us to learn more about our experts' research.
One Strategy: Organization, Planning, and Decision Making
Wiley Press, 2009
One Strategy analyzes how a management team tweaked and optimized the fine line between strategy and execution in developing the next generation of a major product, detailed in a series of internal blogs by Microsoft Windows Division President Steven Sinofsky and merged with insightful context from technology and operations strategy expert Marco Iansiti. Along the way, One Strategy examines the concepts, capabilities, processes, and behaviors to align around one strategy and deliver impact – thus developing Strategic Integrity. All about developing and executing great, innovative strategies, One Strategy reveals how you can build the right organizational capabilities and base of understanding, generate insightful strategies, develop detailed plans, and lead your corporate strategies to completion.
Intellectual Property, Architecture, and the Management of Technological Transitions: Evidence from Microsoft Corporation
Journal of Product Innovation ManagementEnterprise IT Capabilities and Business Performance
Organization Design and Effectiveness over the Innovation Life Cycle
Organization Science, March-April 2006IT Drives Growth
The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and Sustainability
Harvard Business School Press, 2004
In biological ecosystems, "keystone" species maintain the healthy functioning of the entire system because their own survival depends on it. In the Keystone Advantage, Marco Iansiti and Roy Levien argue that business ecosystems work in much the same way--one company's success depends on the success of its partners. Based on more than 10 years of research and practical experience within industries from retail to automotive to software, The Keystone Advantage outlines a framework that goes beyond maximizing internal competencies to leveraging the collective competencies of one's entire network for competitive advantage.

