More Information
- Professor Iansiti releases One Strategy which analyzes how a management team tweaked and optimized the fine line between strategy and execution
- Professor Pisano wins the 2010 McKinsey Award for "Restoring American Competitiveness"
Publications
Keystone experts are thought leaders in their fields and are prolific writers on their findings. The experts create leading analytical frameworks for evaluating ecosystem strategy, innovation processes, IP evaluation, antitrust analysis and more. The research of our experts provides Keystone with unique access to large, cross-sectional studies of industry players. Please contact us to learn more about our experts' research.
Which Kind of Collaboration is Right for You? The New Leaders in Innovation will be those who figure out the best way to leverage a network of outsiders
Harvard Business Review, December 2008Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products
Harvard Business School Publishing, January 01, 2009
Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In this book, Roberto Verganti introduces a radical shift in perspective that introduces a bold new way of competing – it's about having a vision, and taking that vision to the customers. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. With detailed examples from leading European and American companies, Verganti outlines that for truly breakthrough products and services, we must look beyond customers and users to those experts ("interpreters") who deeply understand and shape the markets they work in.