Advancing Platform Business Models in Digital Health
by: Seyla Azoz, Shengjie Zhou, Sean Hartman and Marco Iansiti
Keystone’s focus on innovation strategy advisement has often led to transformative projects with biotech leaders. Most recently, Keystone partnered with Roche to help support the development of a platform for digital disease management and monitoring. Keystone tested adoption strategies for patients, physicians and insurers through in-depth interviews and online surveys.
Keystone’s work also served to expand our network of platform business model and digital healthcare experts by forging a partnership with Harvard Business School Professor, Robert Huckman. Professor Huckman is Chair of the HBS Healthcare Initiative and a leading voice in digital health.